Kickoff · Tuesday, November 10 · 2:15 PM

Faithful Fitness × Easton

Bernie, welcome aboard. This is the page we'll walk through today, and the one to keep for later: what we're setting up now, why your email list deserves a real email platform, what your emails could look like, and the plan to get you found on Google and in the AI answer tools.

Cecil County: yours Google: 5.0 ★ 985 E Pulaski Hwy, Elkton
Today's call

Thirty minutes, five things

Tap each one off as we go.

2:15

Squarespace access

Your domain faithfulfitmd.com is registered there. Settings → Permissions → invite adam@eastonautomations.com with full access. Nothing changes on your site from this.

2:20

Wix access

Roles & Permissions → invite the same email as Admin. Your shop, bookings, memberships and member area keep running exactly as they do today.

2:25

Where leads go

Every website inquiry texts (443) 360-8945. We confirm which inbox gets the email copy, and that we keep your Google Workspace email untouched during the switch.

2:30

Photos + the moving banner

Which new photos you want in, and the banner you liked: "All Heart · Everyday Grinding · Train to Thrive · Become a Braveheart."

2:35

Email, extras and the search plan

The rest of this page. Pick what you want us to build after launch.

Your email list

Why a real email platform beats Wix email

Your 400 to 500 contacts are the most valuable thing you own online. Wix email is fine for a newsletter now and then. A real email platform turns that list into members who stay and members who come back.

Wix Email Marketing

  • 200 emails a month on the free plan. One send to your whole list already needs a paid Wix plan.
  • Built for one-off newsletters. Automations exist, but they start from things that happen on the Wix site.
  • Email lives on its own. Texts, calls and Google reviews are somewhere else.
  • You see opens and clicks. You don't see who came back to class because of the email.

A real email platform (what we run)

  • Sequences that follow a person: a free-consult lead gets a welcome, a reminder, a "how was your first class?", then a nudge on day 10.
  • Email and text together. If someone ignores the email, the text goes out. Texts get read fast.
  • Win-back on autopilot: a member who hasn't checked in for 21 days gets a personal note from you, without you remembering to send it.
  • Sent from faithfulfitmd.com with proper sending records, so it lands in the inbox and looks like it came from you.
  • Lists that sort themselves: boxing, boot camp, personal training, Braveheart challengers, lapsed members. Each gets its own message.
  • Replies come back to one inbox next to their texts and their website inquiry, so nothing slips.
Minute 1

Website inquiry. You get a text. They get a "thanks, here's how to book your free consult" text and email.

Day before

Reminder with the address, what to wear, and a short video from you.

Day after

"How'd your first class feel?" plus the intro membership link.

Day 10

Didn't join? A Miriam story: 79 and still training. Book one more class.

Your Wix stays. Shop, bookings, memberships and the member area keep running in Wix. The email list is the piece that grows faster on a platform built for follow-up.

Wix figure: Wix Help Center, "Understanding your monthly Email Marketing balance" (free plan 200 emails a month; paid tiers allow more).

Sample, in your brand

A Thanksgiving email from Faithful Fitness

This is the quality every email from you would have: your navy and gold, your logo, your members, your words. The schedule and offer below are placeholders for you to set.

Faithful FitnessEarn the pie 🥧 · Thanksgiving week at the gym
Subject line

Short, personal, and it says what's inside. Tested two ways: the better one goes to the rest of the list.

Who gets it

Members get the schedule. Lapsed members get the same email with a "come back for the holidays" line. New leads get the bring-a-friend version.

What happens after

Anyone who taps the button and doesn't book gets a text the next morning. Anyone who books gets a reminder.

Faithful FitnessThanksgiving Week · Elkton
Faithful Fitness members together in the gym

Earn the pie.

Hey {first name},

Thanksgiving week is the week most people let slide. Not this crew. We're training all week, and the Wednesday class is our turkey burner: one hour, all heart, then go enjoy your family.

Mon to TueRegular schedule
Wed · Turkey Burner[time you pick]
Thanksgiving DayClosed. Rest up.
Fri to Sat[holiday hours]

Bring someone. Your sister, your neighbor, the cousin who keeps saying he'll start in January. Their first class is on us.

Save my spot

Grateful for every one of you. Training To Thrive, always.

Coach Bernie
Coach BernieFaithful Fitness · (443) 360-8945
All Heart · Everyday Grinding · Train to Thrive · Become a Braveheart
Faithful Fitness LLC · 985 E Pulaski Hwy, Elkton, MD 21921
You're getting this because you train with us or asked about classes. Unsubscribe anytime.
After launch

What else we can build for the gym

The website is step one. These are the pieces gyms like yours use most. Pick the ones that fit; we build them one at a time.

AI receptionist

Every call answered, even mid-class

When you're on the floor coaching, a trained voice answers in your gym's name, answers questions from your real schedule and prices, and books the free consult on your calendar. You get a text summary of every call.

Hi, do you guys do boxing for beginners?
We do. Boxing at Faithful Fitness is coached by Bernie and starts from the basics. Want me to book you a free consult this week?
Yeah, Thursday after work.
You're set for Thursday. I'll text you the address and what to bring.
Missed-call text-back

No call goes cold

Miss a call and the person gets a text from your number within seconds, so they don't call the next gym on the list.

"Sorry I missed you, I'm coaching a class. What can I help with? – Bernie"
Google review ask

More five stars, steadily

After a member's 5th class, a friendly text asks for a review with a one-tap link. More reviews push you up the map.

Member win-back

Bring back the drop-offs

No check-in for 3 weeks? They get a personal note from you. A second nudge a week later. You see who came back.

Consult show-up

Fewer no-shows

Reminders the day before and two hours before, with the address and what to wear. More booked consults walk in the door.

Challenge launches

Braveheart, start to finish

A sign-up page, a countdown email series, ads to people near Elkton, and weekly check-in texts while the challenge runs.

Referrals

Members bring members

A simple "bring a friend" link each member can share. You see who referred who and can thank them.

Website chat

Questions answered at 11 PM

A chat on your new site in your colors that answers from your real info and hands off to your phone when someone wants to talk.

Search plan

Getting found on Google and in AI answers

Where you stand today, measured on November 5 from Elkton, and the plan to move it.

Someone searchesWhereYou today
gym elkton mdGoogle#1Protect it
boxing gym elkton mdGoogle#1Protect it
boxing gymGoogle Maps#2Close
personal trainer elkton mdGoogle#6Move up
personal trainerGoogle Maps#6Move up
gymGoogle Maps#10Move up
gym near meGoogle MapsNot in the top 19Biggest gap

"Gym near me" is the search people type most, and it's where you're missing. Your current site also has no tap-to-call button, so phone visitors have to copy your number by hand. The new site fixes that on every page.

Weeks 1 to 2 · Launch

Move without losing a thing

  • New site live on faithfulfitmd.com, your email kept working
  • Every old Wix page redirected so your #1 spots carry over
  • Search Console, Google Analytics and the sitemap set up
  • Tap-to-call on every page, the inquiry form texting you
  • Bing and IndexNow submitted, so other engines see it fast
Month 1 · Google Maps

Win "gym near me"

  • Your Google Business Profile tuned: categories, services, hours, photos
  • Matching name, address and phone on every listing
  • Review asks turned on, a steady pace of new five stars
  • Pages for boxing, boot camp and personal training that answer what people ask
Months 2 to 3 · Grow

Own Cecil County

  • Pages for nearby towns: North East, Rising Sun, Newark, Perryville
  • Monthly posts on your profile (challenges, member spotlights)
  • Rank check every month, results in your monthly report
  • Small updates whenever you ask, same day
AEO: answer engine optimization

More people ask ChatGPT and Google's AI than you'd think

  1. Answers on the page. Each service page carries the real questions people ask ("Do I need experience for boxing?", "Is it okay for seniors?") with straight answers.
  2. Labeled for machines. Hidden labels tell Google and AI tools exactly who you are, what you offer, your hours and your reviews.
  3. Consistent everywhere. AI tools cross-check Google, Bing, Facebook and Yelp. When they all agree, you get named.
  4. Your proof, quoted. Your five-star reviews and stories like Miriam's give AI something specific to say about you.
The goal
What's a good gym in Elkton for a beginner who wants to try boxing?
Faithful Fitness on E Pulaski Hwy is a strong pick. Coach Bernie runs boxing, boot camp and personal training, the gym is rated 5.0 on Google, and members range from first-timers to a 79-year-old who still trains. They offer a free consultation to start.
After today

What happens next